Image Deconstruction

The World Famous Beyoncé, very well known as 'Queen B' is an amazing music artist in her own right. On this poster for her The Mrs. Carter Show World Tour for 2013, she has not only adopted her persona as 'Queen B' but also added a personal touch by calling the tour by her personal name as Beyoncé Knowles Carter. The very bold black masthead at the top of the poster is very prominant in showing that this is advertising the very famous Beyoncé and is also reflecting her 'huge' superstar status through the big text. The royal and rich theme throughout the image is very detailed and bold, her crown in her hair is slightly tilted suggesting that even though this is a serious business venture of a global tour, she is still not taking herself too seriously and is having fun and enjoying the experience. Her slightly parted lips are somewhat suggestive and indeering to the viewer, making the attention to her bold red lips as most of the image is gold. She also looks very proud and proper, with her stance, posture and body language which implies she's 'fit for the throne.' Beyoncé's husband Jay-Z is also a music artist and has a connection to the 'throne' as he is a big superstar as well, this ties them in as a powerhouse couple but also allows independance in the music industry as one of his albums is collaberated with Kanye West and is called 'Watch the Throne'. This strongly confirms that they are a royal couple in Hollywood. This also ties in with the Throne in the image as it is sparkling and rich in colour depth, highlighing the glamourous life of a women with such power in the industry. The outfit is very much Beyoncé-esque in association with the body-hugging corset and the 'stage presence' within the outfit itself is something she would wear while performing - as this is an advertisement for her world tour it is a glimpse of what is to come or to be expected from the show that she is putting on - full of glitz, glamour, fun and energy. Her glare into the distance is another factor that intregues the viewer as she is focusing on something in the distance, this could be suggesting she is focusing on the concert that she will be putting on for that persons individual experience of her performance.